Android Wear gets rebranded, will now be called Wear OS by Google

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Google on Thursday announced to rename its year old Android Wear brand to Wear OS. To simplify, Android Wear will henceforth be called Wear OS by Google. The new brand name for say makes a little more sense than Android Wear because alongside Android users, there are also some handful iPhone users who users Android watches. Looks like the new branding Wear OS will eventually show up on some of the watches and mobile applications in the forthcoming weeks.
"So as the watch industry gears up for another Baselworld next week, we're announcing a new name that better reflects our technology, vision, and most important of all-the people who wear our watches. We're now Wear OS by Google, a wearables operating system for everyone," notes Google.
To recall, the Android Wear brand was initially introduced just a year ago, in 2014. The change in name of the brand is mainly because, these wearable devices are not just by Android users but by iPhone users as well. Hence, naming it Wear OS (Wear derived from the brand name Android Wear, and OS from Apple's software platform on the Apple Watch, which is called watchOS) makes more sense. "As our technology and partnerships have evolved, so have our users. In 2017, one out of three new Android Wear watch owners also used an iPhone," writes Dennis Troper Director of Product Management of Wear OS by Google.
The new Wear OS brand comes with a new slogan -- "Make every minute matter." Google announced the change in the brand name via a blog post were the company notes, "We're announcing a new name that better reflects our technology, vision, and most important of all - the people who wear our watches. We're now Wear OS by Google, a wearables operating system for everyone." "You'll begin to see the new name on your watch and phone app over the next few weeks," the search giant adds.
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Well, even though Google decided to change the brand name to Wear OS, clearly with the aim to give equal preference to both Android and iPhone users, Android users are definitely at an advantage. The Wear OS prefers Android more over iPhone users as it doesn't offer all the same feature to the iPhone users as Android. Hence, Android users any day make up the majority of customers for Wear OS.
There seems to be no further information on the move as of yet. However, looks like Google may reveal more information about the future ambitions that it aims to achieve with Wear OS at its I/O conference in early May.

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