Coca Cola with One Brand One Marketing Strategy
Global strategy and marketing strategy, Coca Cola. All the
cans will be packed in red, which is part of the identity of the company. This
is part of the Oneindustrial Marketing Strategy that is implemented globally.
With this, Coca-Cola's Diet Coke and Zero Coquet products will be the same
packing for Coca-Cola.
The company's goal is to maximize sales with the color of
the Coca Cola brand.
The company is making
a change in the markets of the US, UK, South Africa, parts of Asia and the
Middle East. Fresh stocks that come in retail stores in India will now be a
coca cola in the new packing.
The company has been instrumental to informing
customers about changes in packing of Coca-Cola. Pepsi, Coca Cola, Drinks,
among others, have witnessed a sharp deceleration in the lifestyle changes in
markets including India. The company is trying to regain the sale of lost sales
through a global marketing strategy.
Comments
Post a Comment