Coca Cola with One Brand One Marketing Strategy

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Global strategy and marketing strategy, Coca Cola. All the cans will be packed in red, which is part of the identity of the company. This is part of the Oneindustrial Marketing Strategy that is implemented globally. With this, Coca-Cola's Diet Coke and Zero Coquet products will be the same packing for Coca-Cola.


The company's goal is to maximize sales with the color of the Coca Cola brand.

 The company is making a change in the markets of the US, UK, South Africa, parts of Asia and the Middle East. Fresh stocks that come in retail stores in India will now be a coca cola in the new packing. 
The company has been instrumental to informing customers about changes in packing of Coca-Cola. Pepsi, Coca Cola, Drinks, among others, have witnessed a sharp deceleration in the lifestyle changes in markets including India. The company is trying to regain the sale of lost sales through a global marketing strategy.

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